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OnePlus Leads Premium Smartphone Segment in India in Q2 2020, Bolstered by OnePlus 8 Sales: Counterpoint Research

OnePlus has taken the lead within the premium smartphone section in India through the second quarter of this yr, in response to an evaluation by Counterpoint Analysis. Samsung adopted intently in second, and Apple earned the third spot. The Chinese language producer’s efficiency was boosted by the launch of its newest flagship mannequin, the 5G-enabled OnePlus 8, which grew to become the top-selling telephone within the nation up to now quarter. Vivo V19 grew to become the second highest promoting smartphone between April and June, with Samsung Galaxy A71 rating third when it comes to cargo market share.

Counterpoint Analysis immediately launched its evaluation of premium smartphone cargo market share through the second quarter of 2020 in India. It revealed that OnePlus leads the market with 29 % share. Samsung virtually managed to catch up, however fell quick by lower than one %. Apple claimed the third spot, in response to the evaluation.

The report additionally shared the highest 5 most-selling telephones within the premium section through the quarter. OnePlus 8 lead the cost with a complete market share of 19 %. Vivo V19 adopted in second, with 15 % market share. The Samsung Galaxy A71 ranked third with 12 %. Apple held the fourth and fifth spot with the iPhone SE 2020 and the iPhone 11, which stood at 10 % and 7 %, respectively.

It must be famous that Counterpoint’s definition of ‘premium’ could not align with what many individuals see out there, given the costs of some flagship gadgets lately. Within the evaluation, all telephones priced over Rs. 30,000 have been thought of to be underneath the premium umbrella — though flagships like these from Samsung or Apple are a number of instances costlier. The report additionally mentions that the OnePlus Eight Professional ranked second within the ultra-premium class (over Rs. 45,000), the place it was crushed out for the highest spot by the iPhone 11.

Aside from the outstanding gross sales figures posted by the OnePlus 8, the report additionally counsel that the model’s worth minimize on the OnePlus 7T sequence additionally helped OnePlus recapture the highest place within the Indian market.

OnePlus additionally launched the much-awaited OnePlus Nord earlier this month, which additionally helps 5G and is powered by a Qualcomm Snapdragon 765G SoC. The OnePlus 8T serie can also be rumoured to have been noticed on Geekbench benchmarking web site, resulting in speculations of a launch quickly.


Why are smartphone costs rising in India? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button under.

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